Brand identity, packaging and promotional materials for Alex Toy’s pre-school Little Hands brand. Big, chunky, bold and playful. The brand identity was so successful, the design formula was adapted across Alex's other product brands.
Alex Toys is a award-winning crafts and toy manufacturer whose products are sold to the upscale specialty market in over 80 countries worldwide.
Brand Strategy, Logo Design, Brand Standards, Packaging Design, Print Collateral, Signage / alextoys.com/