Many Luxuries. One Love.
The objective for Couples was to enhance rather than re-invent a brand, repositioning the resorts at the higher-end of the market, increasing the perceived allure but losing none of it it’s affordability and value. Previously considered as a group of indistinguishable hotels, we brought focus to each of the four unique resorts, developing a new creative direction, website, tagline, and all print, digital and on-property marketing assets, to reach the targeted audience and far beyond.
Strategy, Brand Identity, Nomenclature, Website Design, Print & Digital Collateral, Advertising, Photo & Video Art Direction, Product Branding, Signage / couples.com