Life changes, but quality endures.
While Knoll was a known and beloved brand, we enhanced the look and feel with new photography and voice, further defining the brand and market strategy. We developed a broad spectrum of materials including brochures, digital assets, environmental graphics, advertising, sample packaging, and retail initiatives that pay homage to the iconic nature of their designs in a practical and engaging manner.
We helped to establish Knoll as a definitive resource for modern furniture; their iconic pieces from the great modernists and exciting new products from today’s best designers ‘inspire, evolve, and endure’.
Strategy, Print & Digital Collateral & Advertising, Photo & Video Art Direction, Signage / knollstudio.com
Art Direction: Diane Thibault
Photography: Ilan Rubin