Established overall brand and product aesthetic for SOUP Home, an eco-friendly home furnishings brand. Curated the collections and sourced and managed the design process from start to finish – from design, merchandise planning and merchandising to branding and lookbooks.
The brand focuses on the use of certified organic and sustainable materials that have been ethically sourced from organizations like Aid to Artisans and Fabindia. SOUP Home is sold in select retailers including ABC Carpet, Design Within Reach, Anthropologie and Urban Outfitters.
Product and Brand Curation: Alison Jones