Affina

A transformative philosophy for living.

Nature Inspired. Sustainably Designed.

Founded by Surface designer, Mary Ellen Putignano, Affina creates eco-friendly fine lifestyle products for home, hospitality and spa based on a philosophy of wellness and living in closer affinity with nature. Designed from naturally-forming patterns, colors, textures, forms and scents found in nature, to enrich our everyday experience.

Conceived, launched and managed the entire brand selling both direct-to-consumer and wholesale to high-end retailers including Neiman Marcus and Horchow. affinashop.com

Strategy & Positioning
Identity & Design Standards
Product Design, Development & Curation
Surface Design
Packaging Design
Sourcing
Promotional Graphics & Art Direction
Website Design & Maintenance
Retail & Wholesale Operations