The Armory Show

New York City thrives on art.

Established in 1994, The Armory Show is the oldest art fair in New York City. We generated a strategy, applied across all print and digital collateral including a catalogue, invitation, advertising and signage - to position The Armory Show as one of the most influential cultural organizations on the circuit. armoryshow.com

Strategy
Identity
Promotional Graphics
Advertising
Environmental Signage

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