Our Services
The basis and starting point for all our work is cultural observation. We identify social shifts, design trends and innovate by connecting the dots. We conceive, design and develop new products and brand concepts that are thoughtful, compelling and appropriate for the given marketplace.
Graphic Design
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A strong brand positioning strategy sets the stage for consistent messaging and cohesive brand experiences. It involves understanding the target audience, long-term goals, identifying unique selling propositions, defining competitive advantages, and creating a unique space in the market.
Brand revitalization strategies involve redefining brand values, updating visual identities, and modernizing communication approaches. It allows brands to connect with new generations of consumers while retaining existing customer loyalty.
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Brand identity encompasses the visual and verbal elements that distinguish a brand from others. Logos, color schemes, typography, and brand voice collectively create a brand's identity. A strong and consistent brand identity helps build recognition, reinforce brand values, and establish an emotional connection with the target audience.
Consistency is key in branding. A ‘Design Standards’ manual outlines guidelines for all visual elements and brand voice. The creation of these standards ensures that branding materials across different platforms remain cohesive, reinforcing brand recognition.
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Leveraging print and digital media channels can greatly enhance promotional efforts. Print media encompasses retail catalogues, brochures, direct mail, and advertisements. Digital media includes website content, social media campaigns, email marketing, and online advertisements. Integrating both channels allows businesses to reach wider audiences while tailoring messages to specific platforms.
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Establishing a unique brand voice is one of the most important aspects of brand positioning and revitalization. A key starting point for us in establishing a voice that will resonate with the end user is the creation of a brand pyramid based-on psychologist, Abraham Maslow’s, ‘hierarchy of needs’.
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Art direction involves setting and spearheading the visual direction for creative projects, wether it be a photo, video shoot, or illustration. It involves sourcing talent, conceptualizing, overseeing the selection of props, models, locations, and directing all talent to capture a brand's essence.
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An appealing and user-friendly website is crucial for online promotion. It serves as a virtual storefront, conveying the brand's personality and facilitating customer interaction. A well-designed website presents information clearly, incorporates intuitive navigation, and features visually appealing aesthetics that reflect the brand's identity.
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Our approach to packaging depends on the product; our goal is to either tell a visual story or let the product shine. Having designed and executed over 20,000 packaging projects in various product categories, what differentiates us is our experience goes beyond packaging to include product design, merchandising and display for a more comprehensive project approach.
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Environmental signage and design is very much like theatre. Physical and virtual spaces must draw people into their story. Well-crafted environmental signage creates an informative, engaging and immersive experience. Whether it's directional signage, brand identification, or exhibit signage, clear and visually consistent signage allows people to navigate spaces effortlessly and helps establish brand recognition in the physical environment.
Product Design
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Product strategy involves carefully curating a collection of products to convey a compelling and highly-marketable story. It requires a deep understanding of consumer preferences, market trends, and competitive analysis. We work closely with your team to create a cohesive assortment of products and merchandising strategy that aligns with your brand's identity and customer base.
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Our team of skilled industrial designers, textile designers and product developers, possess the knowledge and experience to conceptualize and develop innovative product designs that merge functionality with aesthetics. We work closely with you to understand your vision, conduct thorough research, and create distinctive designs that cater to your target audience's preferences.
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Our surface designers explore various techniques such as painting, collage, or digital manipulation to develop visually appealing and unique designs and textures. We work closely with your team and manufacturers to ensure that the design is effectively translated onto the product while considering factors such as material compatibility, production feasibility, and cost efficiency.
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Product development is a crucial stage where the design concept is transformed into a physical product. It involves a series of steps, including prototyping, testing, refining, and final production. We work closely with your team and manufacturers to transform the initial design into a market-ready product. We ensure that the product is manufactured cost-effectively, is of high quality, and aligns with the original design intent.
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Color development is a vital aspect of product design, as it significantly impacts the visual appeal and perception of a product. It is the starting point for us in curating a product collection. Our color developers intuitively possess knowledge of color theory, trends, and market preferences.
Sourcing
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Manufacturing sourcing is an integral process that determines the success and sustainability of any product design project.
With extensive resources within the home and gift markets, in over 20 countries, we identify suppliers and manufacturers whose capabilities fit the needs of the project, considering factors such as quality, cost, lead time, and ethical standards.
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One thing that sets us apart is our technical know-how and large library of materials and techniques, which allow us to continually innovate and address our clients’ goals.
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Finding the right talents who possess the necessary skills and align with the project's vision is crucial in bringing ideas to life. In sourcing the right talent, we rely on our relationships, research within the global creative community, and our innate ability to identify emerging talent.