West Elm

Inspiring, modern home decor.

Surface collaborator Alison Jones was one of the founding members and Director of Decorative Accessories, Tabletop and Homescent for West Elm. In her tenure, she helped to create a multi-million dollar, multi-channel brand that underwent extraordinary growth for Williams-Sonoma Inc.

Provided overall brand vision. Managed team of designers, established color, print, pattern and trend direction. westelm.com

Strategy & Curation
Industrial & Textile Design
Surface Design
Product & Color Development
Sourcing

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